Aura Wang is a designer/ Painter based
in New York/New Haven.
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Aura Wang is a designer/ Painter based
in New York/New Haven.
Resume
Contact
Escoda Hotel Website
Project: Branding, Website design
Created the branding and website for Escoda, a luxury vacation hotel in Madrid. Drawing inspiration from the city’s rich culture and vibrant atmosphere, the design features a refined color palette of wine red, Naples yellow, and navy blue. Paired with serif typefaces like New York and OGG, the brand exudes a sense of historical elegance and sophisticated charm.
The landing page serves as a striking introduction to the hotel, designed to leave a lasting first impression. It incorporates a visually rich layout showcasing curated hotel imagery as a key marketing strategy. A floating live chat button was integrated into the cover design, encouraging direct interaction and facilitating bookings.
The booking system was crafted with usability in mind, referencing hotels like Baia, Sixty, and Hilton. While selecting dates, room types, and guest preferences, users can view accompanying imagery placed strategically alongside and below the selection fields to reinforce their decision and enhance the booking experience.